EU Milky Way is a European Programme on information provision and promotion measures for dairy products, in particular the basket of EU dairy products comprised of: Yogurt, Milk (UHT long lasting), Cheese and Dairy Spreads. It is a three-year initiative target specifically for the countries of the United Arab Emirates, Saudi Arabia and Lebanon.
EU Milky Way is co-funded by the European Commission, the Czech Republic and by the Czech and Moravian Dairy Association (ČMSM).
This programme focuses on stressing the importance of eating properly and in particular including EU quality dairy products in a balanced daily approach. Consumers will be informed on the valuable habits of eating milk products emphasising the high quality of the promoted products and furthermore the tradition of European milk products encouraging the target groups to try new varieties and flavours.